New mission and vision statements are the foundation of our new strategies, developed to help push the IPTA to be agile as we respond to changes impacting healthcare delivery, as well as to be innovative and entrepreneurial in how we look at physical therapy.
The IPTA's new mission statement is succinct but declarative:
"The IPTA strives to improve the health, wellness, and quality of life for the people in Illinois through physical therapy."
The mission statement encompasses the entire spectrum of physical therapist and physical therapist assistants’ role as movement experts and what they have the potential to provide for society.
Agility is reinforced by a new vision statement designed to push the IPTA to optimum performance. The vision statement is "Revitalizing society by optimizing movement to improve the human experience."
The vision statement is very similar to the APTA’s new vision for the physical therapy profession, with one exception: while APTA intends to “transform society”, we chose “revitalize” instead.
Merriam-Webster defines revitalize as “to make (someone or something) active, healthy, or energetic again.” As physical therapists and physical therapist assistants, isn’t this our goal? Movement is key to optimal living and quality of life for all people and, through our education and training, we are uniquely positioned as movement experts to improve the health of society.
As an association, we are passionate about movement and excited about the future of the physical therapy profession. Used as a transitive verb, revitalizing mean to give new life or vigor to. We want to give “new life” to our purpose and pursue innovative initiatives that will engage and energize our members and society.
What you value, as an IPTA member and physical therapy professional, defines what is important to the association. The 2016 membership survey showed, overwhelmingly, that our payment and policy efforts are most important to our members. In the state’s current legislative environment, the IPTA is being forced to react more quickly and put greater emphasis on our ability to address new challenges to scope of practice, payment, and access. Our association is uniquely positioned as the one state wide organization that has the capacity to bring stakeholders from all physical therapy settings together in order to dialogue and collaborate on critical issues, develop innovative solutions to enhance health services delivery and to increase the value of physical therapy to society.
We believe that IPTA can deliver on our revised mission and vision by adopting these new value-based strategic goals:
- IPTA will increase society’s awareness and understanding of physical therapy.
- IPTA will transform health care in Illinois by leading collaboration between physical therapists and all physical therapy providers to reduce barriers to consumer access and promote health focused lifestyle interventions.
We will also have one internal strategic goal:
- To maximize the value of IPTA membership.
How we respect our members, provide essential services and embrace our stewardship for the resources that members provide is key to our success.
The IPTA Board of Directors will work to determine specific objectives and tactics for all of the strategic goals, as well as develop metrics and benchmarks to help us determine their impact. Our plan will be agile so that we can react quickly to critical issues without overextending our resources or abandoning ongoing work that is integral to our mission. We will engage members in the work and report regularly on our progress.
We will rely on support from our Illinois Physical Therapy Political Action Committee (IPT-PAC) to help us build key relationships with lawmakers that have the capacity to help us achieve our goals.
We will look to our newly formed foundation, the Illinois Physical Therapy Foundation (IPTF), to help support the association’s efforts. Their strategic planning is also currently underway and, while not finalized, the IPTF has put forth this draft plan:
Mission: The Illinois Physical Therapy Foundation supports physical therapist’s unique position as human movement experts and change agents in the local and state communities.
Vision: Revitalizing society through the use of physical therapists as human movement experts.
The Illinois Physical Therapy Foundation will support physical therapy providers’ unique value as human movement experts through research, public awareness initiatives and consumer education.
The strategic plan will focus on how the IPTF can:
- Support, promote and encourage research projects in physical therapy
- Raise public awareness of physical therapy through the sponsorship of local and statewide health and wellness events.
- Educate consumers on the benefits of physical therapy through web, social and print media
- Encourage public workshops, screenings, health education, fitness training and related wellness topics to reinforce physical therapy providers’ expertise in human movement.
This is an exciting time for the IPTA and we hope you will join us by actively supporting our efforts to advance the physical therapy profession and improve the health, wellness, and quality of life for the people in Illinois.
The new mission and vision statements were adopted by the IPTA Board of Directors at their meeting on January 23, 2016 and were presented to the Assembly of Representatives on Saturday, March 19, 2016 where they were approved by the membership.